INNOVATIVE COMPUTER APPLICATION BASED ON MATHEMATICAL MODELS FOR OPTIMIZING MARKETING BUDGETS
(APLICAȚIE INFORMATICĂ INOVATIVA BAZATĂ PE MODELE MATEMATICE PENTRU OPTIMIZAREA BUGETELOR DE MARKETING)
S.C. CONVEX NETWORK S.R.L has successfully implemented the project “APLICAȚIE INFORMATICĂ INOVATIVA BAZATĂ PE MODELE MATEMATICE PENTRU OPTIMIZAREA BUGETELOR DE MARKETING”, MYSMIS code 115945, according to the contarct no.70/221/04.08.2017 signed with the <inistry of European Funds (Ministerul Fondurilor Europene – MFE) as the Management Authority for the Competitiveness Operational Program and with the Ministry of Communications and Informational Society (Ministerul Comunicațiilor și Societății Informaționale – OIPSI) as the Intermediary Organism.
The project was funded through Competitiveness Operational Program (Programul Operaţional Competitivitate) 2014-2020 – cofinanced from European Regional Development Fund (Fondul European de Dezvoltare Regională); Priority Axes 2 – Information and Communication Technology (Tehnologia Informaţiei şi Comunicaţiilor – TIC) for a digital competitive economy; Action 2.2.1 – Supporting the added value generated by the ICT sector and innovation in the field through the development of clusters (Sprijinirea creşterii valorii adăugate generate de sectorul TIC şi a inovării în domeniu prin dezvoltarea de clustere).
Total period of implementation: 29 months.
General objective: design, development and implementation of an innovative IT application on determining the optimal marketing budget of companies for each product / brand, depending on sales objectives and other internal or external factors of each company and the optimal allocation of this budget on the main activities of marketing plan, thus leading to the increase of the economic competitiveness of the beneficiary companies from various sectors of activity in Romania, and not only.
m(ai)models Application uses “AI(Artifiicial Intelligence) in order to support marketing activties”, being a solution for managing the activities of marketing departments in medium and large companies.
Total value of the project 5.445.758,25 lei, of which the total value of the non-reimbursable assistance is of 4,079,452.97 lei and the eligible co-financing of the Beneficiary of 1,093,938.70 lei.
Project co-financed by the European Regional Development Fund through
Competitiveness Operational Program 2014-2020.